Acquisition Integration Strategy
Many companies complete acquisitions and never take advantage of the economies of scale opportunities, cross-selling benefits, brand development and synergies. Whether the acquisition strategy is related to growing a retail store chain, product mix, real estate tuck-in plan or complementing business growth, it is important to have a corporate strategy to integrate the new business.
INTEGRATE YOUR NEW ACQUISITION
- Implement corporate strategy to rebrand newly acquired business.
- Communicate the details of a new acquisition to all existing and newly acquired employees: presenting the business, why it was purchased, benefits, cross-selling opportunities and synergies.
- Set a meeting with new acquisition’s division head and their marketing personnel to gather information and identify strategic and key objectives.
- Develop and finalize plan
- Timelines will be created and certain personnel will be assigned to specific projects.
- Implement/Merge new computerized management system in new acquisition
- Roll out new image
- Change all logos
- Disseminate brand guidelines
- Change all business cards, letterhead and invoices
- Change building signage
- Add to corporate website
- Cross-marketing opportunities
- Develop sales and marketing collateral
- The marketing head will communicate with management regularly and give status updates.
Ed Nieves was a Vice President of a public company that acquired over 25 companies, which represented 65 retail locations, four security companies and a consumer products company. In addition, Ed Nieves was an independent consultant for a private company that acquired 12 companies. Ed created and implemented the integration plans for these acquisitions. Mr. Nieves is currently engaged by a real estate acquisitions company, and is overseeing the acquisition plans for this firm.
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