Mobile Apps
Mobile Apps are now an integral part of our daily lives, with people spending an average of 30 hours per month in them, according to Nielsen1. Apps are also a powerful way for brands to build deeper relationships with their customers. A mobile app marketing strategy can complement a brand’s retail stores, drive e-commerce, or simply help connect a brand with its loyal customers. Together with a website, they’ve become important to both consumers and businesses.
- Customer loyalty program
- Gift cards, menus, pricing and e-commerce
- Custom back end for editing, reporting, database management
- Real-time push notifications and promotions
- Digital scratch-off lottery ticket, Geo-fencing and other custom features
A Mobile APP can be used as a tool to market your services to your customers. The Mobile APP will outfit your company with a customized business solution, which helps optimize sales, improve advertising and customer retention. Your customers will easily be able to download this APP onto their smart phone, similar to downloading Facebook, Twitter or Netflix APPS.
The APP can integrate with your current operating software and will allow customers to buy gift cards, receive real-time promotions, use a digital frequent purchase card, request appointments, receive appointment notifications, give reviews, share before and after photos on their social media platforms, refer their friends to your salon (and receive benefits for doing so), and participate in contests through a digital scratch-off ticket – ALL THROUGH THE MOBILE APP. The APP also has geo-fencing technology, which allows a customer to get an automatic notification (a call-to-action promotion) when they are within two miles of your business location.
Ed Nieves oversaw the development of several Mobile APPs for the following industries: entertainment, salon and spa, auto services and other retail store businesses. The APPs are available for download on iTunes and Google Play.
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