Ed Nieves
High Level Business Experience
Ed Nieves is an independent consultant with extensive business, marketing and investor relations experience with publicly-traded and private companies.
Mr. Nieves has worked with Mace Security International, Inc. (NASDAQ), JetPay Corporation (NASDAQ), Harrah’s Casino, Choice Environmental Services, Web App Clouds and Gold Medal Environmental, among other companies.
Actual experience includes product and service marketing, corporate branding, public and investor relations, digital advertising, strategic planning, media relations and project management. Ed consistently exceeds all expectations and goals, and provides big-picture vision, incisive leadership and the ability to flourish in small business and large corporate environments.
Key Examples of Success
- Strengthened Mace brand pepper spray to a world recognized, household name.
- Executed B2B and B2C marketing plans increasing sales from $2.5 million to $65 million.
- Grew a $3 million division into a $27 million operation.
- Oversaw direct mail catalog and e-commerce business with $15 million in sales (1.6 million catalogs).
- Developed customer loyalty dealer program representing $12 million in annual sales.
- Managed marketing plan for 65 retail store locations, annual sales of $38 million.
- Created an e-commerce company: operations, fulfillment, CRM, call center, products, digital marketing, accounting, personnel and strategy.
- Rebranded company image and attracted a buyer; a publicly-traded business acquired the company.
- Promoted to Vice President and Company Spokesperson of a Nasdaq-listed company.
- Developed marketing collateral and led presentations, raising $20 million in cash.
- Led a task force that consolidated two operating divisions and realized an annual savings of $2.5 million.
Actual Experience
- B2B and B2C Marketing
- Investor, Media and Public Relations
- Website & Digital Marketing
- Content Writing and Press Releases
- Branding and Media Coverage
- Print Catalog Direct Mail
- Customer Retention and Loyalty
- Trade Shows
- Sales Collateral Production
- Strategic Planning
- Product Packaging
- Special Projects Management
Prior to working as an independent consultant, Mr. Nieves was the Vice President of Marketing and Investor Relations of Mace Security International, Inc., a Nasdaq-listed company and owner of the world famous Mace Brand Pepper Spray. While at Mace Security International, Inc., annual revenues grew from $2.5 million to over $75 million.
Mr. Nieves has also worked as a marketing and branding strategist for Choice Environmental Services, Inc. Mr. Nieves’ marketing strategy positioned Choice to be acquired by a public company for over $120 million.
Mr. Nieves holds a Bachelor of Science in Communications from Southern Vermont College in Bennington, Vermont.
Industry Experience: Commercial Real Estate Acquisitions, Waste and Recycling, Consumer Products, Electronic Surveillance, Mobile Apps and Software Development, Digital Marketing and e-Commerce, Law Enforcement, Security and Personal Defense
Ed played a key role in helping grow Mace Security International, a NASDAQ-listed company, after I became CEO and President. Ed oversaw the marketing for all of the divisions and annual sales grew from $2.5 million to $75 million. Ed was instrumental in growing our world famous brand: the Mace Brand Pepper Spray. He also oversaw the corporation’s investor relations and we raised $25 million. I have witnessed Ed’s executive talent on many occasions. Ed has great ideas and is able to make those ideas a reality. Separately from Mace, Ed has worked as a consultant for two of my companies. I highly recommend Ed.- Lou Paolino, Miami, Florida
Ed successfully branded my 12 operating divisions under one brand name, CHOICE. Then over the next several years, Ed oversaw the development of Choice’s sales literature and web strategy, which included an online lead generation plan. He also created a public relations campaign, which generated national media coverage and positive exposure for my company. Sales grew during this period. The new corporate image, national media coverage and positive growth helped us get acquired by a NASDAQ-listed company. Ed currently oversees the marketing and public relations efforts for my new company, Gold Medal Environmental.- Glen Miller, CEO and President
Ed has helped me with business development, as I expand my mobile applications software business into new industries: real estate, auto care, salons and spas, entertainment and travel. He attends industry trade shows, brings in new clients and secures joint business ventures. Ed is currently developing new marketing strategies to grow Web App Clouds. I recommend Ed Nieves.- Dilan DeSilva, CEO and President
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