Ed Nieves

High Level Business Experience

Ed Nieves is an independent consultant with extensive business, marketing and investor relations experience with publicly-traded and private companies.

Mr. Nieves has worked with Mace Security International, Inc. (NASDAQ), JetPay Corporation (NASDAQ), Harrah’s Casino, Choice Environmental Services, Web App Clouds and Gold Medal Environmental, among other companies.

Actual experience includes product and service marketing, corporate branding, public and investor relations, digital advertising, strategic planning, media relations and project management.  Ed consistently exceeds all expectations and goals, and provides big-picture vision, incisive leadership and the ability to flourish in small business and large corporate environments.

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Key Examples of Success

  • Strengthened Mace brand pepper spray to a world recognized, household name.
  • Executed B2B and B2C marketing plans increasing sales from $2.5 million to $65 million.
  • Grew a $3 million division into a $27 million operation.
  • Oversaw direct mail catalog and e-commerce business with $15 million in sales (1.6 million catalogs).
  • Developed customer loyalty dealer program representing $12 million in annual sales.
  • Managed marketing plan for 65 retail store locations, annual sales of $38 million.
  • Created an e-commerce company: operations, fulfillment, CRM, call center, products, digital marketing, accounting, personnel and strategy.
  • Rebranded company image and attracted a buyer; a publicly-traded business acquired the company.
  • Promoted to Vice President and Company Spokesperson of a Nasdaq-listed company.
  • Developed marketing collateral and led presentations, raising $20 million in cash.
  • Led a task force that consolidated two operating divisions and realized an annual savings of $2.5 million.

Prior to working as an independent consultant, Mr. Nieves was the Vice President of Marketing and Investor Relations of Mace Security International, Inc., a Nasdaq-listed company and owner of the world famous Mace Brand Pepper Spray. While at Mace Security International, Inc., annual revenues grew from $2.5 million to over $75 million.

Mr. Nieves has also worked as a marketing and branding strategist for Choice Environmental Services, Inc. Mr. Nieves’ marketing strategy positioned Choice to be acquired by a public company for over $120 million.

Mr. Nieves holds a Bachelor of Science in Communications from Southern Vermont College in Bennington, Vermont.


Industry Experience: Commercial Real Estate Acquisitions, Waste and Recycling, Consumer Products, Electronic Surveillance, Mobile Apps and Software Development, Digital Marketing and e-Commerce, Law Enforcement, Security and Personal Defense