Projects

Mobile Apps & Marketing

Customer Loyalty Program, iPhone and Android

Created a mobile app and a customer retention program for Harrahs Casino’s $80 million Nightclub in Atlantic City, New Jersey.

Mobile Apps are now an integral part of our daily lives, with people spending an average of 30 hours per month in them, according to Nielsen1. Apps are also a powerful way for brands to build deeper relationships with their customers. More about mobile apps.

Customer loyalty program
Gift cards, menus, pricing and e-commerce
Custom back end for editing, reporting, database management
Real-time push notifications and promotions
Digital scratch-off lottery ticket, Geo-fencing and other custom features

Website & E-Commerce Strategy

Development, Management and Strategy

Website development and strategic planning for Mace Security International, Choice Environmental Services, Eternal Lifestyles, First Premier Equity, Premier Custom Estates and Gold Medal Disposal. These cutting-edge sites are powered by the latest content and management systems, which allow clients to manage their own website content.

Overall strategy
Content writing
Lead generation
E-commerce
System integration

Digital Marketing

E-mail Campaigns, Lead Generation, CPC, CPA

Created an e-commerce and direct response digital marketing strategy for Eternal Lifestyles (cost-per-acquisition, cost-per-click, SEO, lead generation, revenue sharing):

Sourced products
Managed operations and fulfillment
Implemented CRM and accounting platform
Hired call center personnel
Created digital marketing strategy: online landing pages, tracking system, internal blogs and social media

Customer Loyalty & Retention

B2B Dealer and B2C Loyalty Programs

Developed exclusive dealer program representing $12 million in annual sales: retention program for professional electronics installers (qualifications, training, benefits, monthly purchase requirements, use of brand name, co-op advertising dollars, e-mail deals and custom marketing literature).

Implemented customer loyalty program for 65 retail store locations nationwide with annual sales of $38 million: Implemented strategies to retain customers and grow local business, instituting a unified branding strategy, frequent purchase benefits, gift cards, exclusive promotions and e-mail marketing campaigns.

Media Coverage & Spokesperson

National Media & Trade Publications

Proven success in generating national and local media coverage for Mace Security International, JetPay Corporation, Choice Environmental Services and First Premier Equity. Over 12 years experience as a company spokesperson as well.

Garnered both feature and cover stories in newspapers and industry trade magazines, as well as on television. Publications include: Wall Street Journal, Associated Press, Boston Globe, Parade and People Magazine.

How To Generate Media Coverage

Catalogs

Writing, Development, Printing & Direct Mail

Mace Security International B2C and B2B Catalog.

Oversaw design, development and printing of a direct mail to consumer catalog. Catalog circulation of over 1.6 million catalogs annually and integrated with an e-commerce website platform. Managed customer mailing list.

In addition, managed the design, development, printing and mailing of a business-to-business catalog. Over 10,000 catalogs mailed annually direct to professional dealers.

Presentations

Road Shows, Sales and Training

Implemented strategy to secure private equity investors to purchase multi-family apartment complexes for Rush Real Estate.

Wrote offering memorandum for Premier Custom Estates to raise equity to purchase luxury real estate in the Hamptons, New York.

Developed plan to raise $20 million in cash to expand Mace Security International’s business: developing and presenting corporate strategy to raise capital; cultivating investor interest by presenting at road shows and conversing directly with financial analysts, investors and fund managers.

Created sales and training presentations for Mace Security International’s customers and sales staff.

Newsletters

Writing Content, Interviews, Design, Printing and Direct Mail

Conduct interviews, write, design, edit, print and mail corporate newsletter for print and digital applications.

The newsletters were created for employees, customers and investors. Stories are related to industry news, as well as what is going on within the company: employee spotlights, acquisitions, trade shows, letter from management, corporate updates, and more.

Gold Medal Environmental
Choice Environmental Services
Mace Security International

Press Releases

Writing and Distribution

Mace Signs Agreements
Mace Rolls Out New Product
Mace Acquires Linkstar & Enters Digital Marketing Industry
First Premier Equity, LLC Acquires Devonshire Village
First Premier Equity, LLC Announces Acquisition Criteria
Jamz On The Sea Partners With Royal Caribbean
Jamz On The Sea Signs Deal With Grammy Award Winning Artist
Eternal Lifestyles In MTV Awards Celebrity Gift Bag

Annual & Quarterly Reports

Write Content, Develop, Design and Print

Mace Security International was a publicly-traded company listed on NASDAQ. As the head of investor relations and company spokesperson, I oversaw the writing, development, printing and dissemination of Mace’s annual and quarterly financial reports to shareholders.

Three quarterly reports annually
One annual report per year
Shareholder meeting
Company Spokesperson to the media, shareholders and potential investors.

Print Ads & Direct Mail

Campaign Strategy, Negotiating, Design & Print

Managed Mace Security International’s advertising department with a multi-million dollar annual budget:

Trade Magazine Ads
Direct Mail Coupons
Newspaper Print Ads
Coupon Inserts (Advo, Money Mailer, etc.)
Billboards
Trade Show Ads
Retail In-Store and Catalog Ads

Trade Shows

Management, Sales and Booth Design

Managed all aspects of several trade shows, including booth creation, show set up and sales strategy. Top trade shows include:

Consumer Electronics Show
International Housewares Show
National Hardware Show
International Association of Chiefs of Police Show
Shot Show
International Security Conference West Show
Car Wash Association Show
Premiere Orlando – International Beauty Show
National Association of Chain Drug Stores Show
CEDIA Expo

Consumer Products

New Product Launches & Packaging

Oversaw product sourcing, packaging development, pricing and advertising of consumer products. In addition, created strategies for product launches through retail, distributor, internet and catalog sales channels.

The famous Mace Brand Pepper Spray
Mace Electronic Surveillance Products
Mace Security Systems
Skin Care
Herbal Tea
Nutritional Supplements