Mobile Apps & Marketing

Customer Loyalty Program, iPhone and Android

Created a mobile app and a customer retention program for Harrahs Casino’s $80 million Nightclub in Atlantic City, New Jersey.

Mobile Apps are now an integral part of our daily lives, with people spending an average of 30 hours per month in them, according to Nielsen1. Apps are also a powerful way for brands to build deeper relationships with their customers. More about mobile apps.

  • Customer loyalty program
  • Gift cards, menus, pricing and e-commerce
  • Custom back end for editing, reporting, database management
  • Real-time push notifications and promotions
  • Digital scratch-off lottery ticket, Geo-fencing and other custom features

Website & E-Commerce Strategy

Development, Management and Strategy

Website development and strategic planning for Mace Security International, Choice Environmental Services, Eternal Lifestyles, First Premier Equity, Premier Custom Estates and Gold Medal Disposal.  These cutting-edge sites are powered by the latest content and management systems, which allow clients to manage their own website content.

  • Overall strategy
  • Content writing
  • Lead generation
  • E-commerce
  • System integration

Digital Marketing

E-mail Campaigns, Lead Generation, CPC, CPA

Created an e-commerce and direct response digital marketing strategy for Eternal Lifestyles (cost-per-acquisition, cost-per-click, SEO, lead generation, revenue sharing):

  • Sourced products
  • Managed operations and fulfillment
  • Implemented CRM and accounting platform
  • Hired call center personnel
  • Created digital marketing strategy: online landing pages, tracking system, internal blogs and social media

Customer Loyalty & Retention

B2B Dealer and B2C Loyalty Programs

Developed exclusive dealer program representing $12 million in annual sales: retention program for professional electronics installers (qualifications, training, benefits, monthly purchase requirements, use of brand name, co-op advertising dollars, e-mail deals and custom marketing literature).

Implemented customer loyalty program for 65 retail store locations nationwide with annual sales of $38 million: Implemented strategies to retain customers and grow local business, instituting a unified branding strategy, frequent purchase benefits, gift cards, exclusive promotions and e-mail marketing campaigns.

Media Coverage & Spokesperson

National Media & Trade Publications

Proven success in generating national and local media coverage for Mace Security International, JetPay Corporation, Choice Environmental Services and First Premier Equity.  Over 12 years experience as a company spokesperson as well.

Garnered both feature and cover stories in newspapers and industry trade magazines, as well as on television. Publications include: Wall Street Journal, Associated Press, Boston Globe, Parade and People Magazine.

How To Generate Media Coverage



Writing, Development, Printing & Direct Mail

Mace Security International B2C and B2B Catalog.

Oversaw design, development and printing of a direct mail to consumer catalog. Catalog circulation of over 1.6 million catalogs annually and integrated with an e-commerce website platform. Managed customer mailing list.

In addition, managed the design, development, printing and mailing of a business-to-business catalog.  Over 10,000 catalogs mailed annually direct to professional dealers.


Road Shows, Sales and Training

Implemented strategy to secure private equity investors to purchase multi-family apartment complexes for Rush Real Estate.

Wrote offering memorandum for Premier Custom Estates to raise equity to purchase luxury real estate in the Hamptons, New York.

Developed plan to raise $20 million in cash to expand Mace Security International’s business: developing and presenting corporate strategy to raise capital; cultivating investor interest by presenting at road shows and conversing directly with financial analysts, investors and fund managers.

Created sales and training presentations for Mace Security International’s customers and sales staff.



Writing Content, Interviews, Design, Printing and Direct Mail

Conduct interviews, write, design, edit, print and mail corporate newsletter for print and digital applications.

The newsletters were created for employees, customers and investors. Stories are related to industry news, as well as what is going on within the company: employee spotlights, acquisitions, trade shows, letter from management, corporate updates, and more.

  • Gold Medal Environmental
  • Choice Environmental Services
  • Mace Security International


Annual & Quarterly Reports

Write Content, Develop, Design and Print

Mace Security International was a publicly-traded company listed on NASDAQ.  As the head of investor relations and company spokesperson, I oversaw the writing, development, printing and dissemination of Mace’s annual and quarterly financial reports to shareholders.

  • Three quarterly reports annually
  • One annual report per year
  • Shareholder meeting
  • Company Spokesperson to the media, shareholders and potential investors.

Print Ads & Direct Mail

Campaign Strategy, Negotiating, Design & Print

Managed Mace Security International’s advertising department with a multi-million dollar annual budget:

  • Trade Magazine Ads
  • Direct Mail Coupons
  • Newspaper Print Ads
  • Coupon Inserts (Advo, Money Mailer, etc.)
  • Billboards
  • Trade Show Ads
  • Retail In-Store and Catalog Ads

Trade Shows

Management, Sales and Booth Design

Managed all aspects of several trade shows, including booth creation, show set up and sales strategy. Top trade shows include:

  • Consumer Electronics Show
  • International Housewares Show
  • National Hardware Show
  • International Association of Chiefs of Police Show
  • Shot Show
  • International Security Conference West Show
  • Car Wash Association Show
  • Premiere Orlando – International Beauty Show
  • National Association of Chain Drug Stores Show
  • CEDIA Expo

Consumer Products

New Product Launches & Packaging

Oversaw product sourcing, packaging development, pricing and advertising of consumer products.  In addition, created strategies for product launches through retail, distributor, internet and catalog sales channels.

  • The famous Mace Brand Pepper Spray
  • Mace Electronic Surveillance Products
  • Mace Security Systems
  • Skin Care
  • Herbal Tea
  • Nutritional Supplements